Global launch of adidas Originals NMD

Multimedia travel diaries from the world’s most exciting young creative nomads to celebrate launch of adidas Originals’ new NMD trainer.

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To celebrate the global launch of Adidas Originals’ NMD, we launched the #DZDNMD Diaries.

This series of multimedia digital travel diaries, including photography, video and music, documented a new generation of photographers, checking-in on international adventures.

The series premiered on dazeddigital.com with additional editorial on anothermag.com and an Instagram campaign.