Canon European #winterstories Campaign

Dazed Media Studio commissions and curates the best emerging Instagram photographers to breathe new life into photography giant.




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Tasked with amplifying Canon’s global campaign for a youth audience, we created a campaign, celebrating hidden stories across Europe’s most creative cities to inspire and engage millennial audiences.

Dazed Media Studio commissioned three radical photo journals from young photographers that premiered exclusively through Dazed and Canon’s Instagram channels with bespoke editorial running across Dazed Media platforms.

Artists commissioned included Alba Yruela, Amélie Tondu and Paul Rousteau.

Dazed Media worked with Instagram and Canon to deliver the campaign to a global influencer audience across UK, Italy, Germany and France raising Canon awareness and brand affinity dramatically across 18-24 demographic.