The Future of Fashion.
To support the launch of Amazon Fashion’s new London studios, Dazed launched the Dazed Fashion Forum, a new platform to inspire, empower and educate the next generation of talent looking to get into the fashion industry.
In July 2015, 600+ young creatives attended Amazon Fashion’s studios for a sold-out day of ticketed talks, workshops and shoots.
The inaugural event was curated by Dazed Media and featured a programme of activity involving 35 key industry insiders including Nicola Formichetti, Gareth Pugh, Matthew Stone, Katie Shillingford, Isamaya Ffrench, Shonagh Heath, Zowie Broach, Gary Card, DITTO Press and Claire Barrow, as well as a live photo shoot by Rankin.
Over the course of the day, Rankin photographed over 100 attendees as Dazed coverstars, all styled by the Dazed fashion team in products available to buy on Amazon Fashion.
The event generated large-scale live engagement across Instagram and Twitter with 2+ social posts per ticket sold plus a priceless response from young people attending. The event was activated with a highly targeted Facebook campaign and editorial support on Dazeddigital.com and received national press coverage.