Where fashion, dance and film unite.

A pioneering exploration of fashion, dance and film, MOVEment is a unique project from AnOther Magazine and the world’s leading international dance venue, Sadler’s Wells.

1.5mil+

video views

600

attendees

“A unique series of short films uniting fashion, dance and cinema in a radical new way.”
GRAZIA

The project invited seven of the world’s leading fashion designers (including Miuccia Prada, Sarah Burton and Gareth Pugh), contemporary choreographers (including Tanztheater Wuppertal, Wayne McGregor and Ryan Heffington) and visionary directors (including Daniel Askill, Ruth Hogben and Daniel Arsham) to collaborate on a series of films, including a unique Ford Vignale commission that celebrated the art of movement.

This led to a luxury automotive activation like no other, with the films premiering at a VIP press launch and car unveiling hosted at Sadler’s Wells, followed by two sold-out public screenings including Q+A talks with Ford Vignale collaborator milliner Stephen Jones.

All content was exclusively launched online through a branded project hub on anothermag.com with key launch pieces seeded to our partner network.

Our friends at Instagram Europe also helped us identify key bloggers in local markets to share the films, which was further amplified with a series of bespoke editorial features across Dazed Media digital and print titles.