Reimagining the iconic Air Force 1 to launch new Nike design collaboration.

Dazed Media Studio conceptualised, commissioned and creatively directed a short campaign film to launch the innovative design collaboration between utilitarian label Acronym and sportswear icon Nike; a dystopian vision directed by Rollo Jackson utilising several digital camera techniques and original score by electronic producer Joy Orbison.

The film, which was premiered at a private event in Berlin, launched on dazeddigital.com with support across group online media. The story was extended with a commissioned fashion story in Dazed magazine and profile feature with Acronym designer Errolson Hugh in Another Man. The film received 200k+ video views.