Senior Media Planner

Dazed Created with Sketch.

Job Title: Senior Media Planner

Department: Media Ops

Reporting to: Media Ops Director


About Us:  

Dazed Media is the world’s leading independent fashion and culture media brand. 

Thirty years ago Jefferson Hack and Rankin Waddell set up a magazine that would become a movement: Dazed & Confused. The title became a lightning rod for cultural provocation – radically reframing international style culture. Today, we are an agenda-setting publishing powerhouse and the most efficient way to reach the world’s most influential audiences. 

Dazed Media powers an ever-evolving network of premium digital channels and iconic print titles including Dazed and AnOther.

The company also encompasses a pioneering creative studio, award-winning video production, exclusive events, industry-leading talent network and efficient third-party distribution. Dazed Studio specialises in fashion, luxury and lifestyle communications. We partner with the world’s most ambitious brands and agencies to create brave, pioneering ideas for a global influencer community. 

Select clients: Alexander McQueen, Apple, Beats by Dre, Belstaff, Burberry, Chanel, Channel 4, Converse, Diesel, Google, Gucci, Liberty, LVMH, Mercedes-Benz, Miu, Miu, Nike, Ray-Ban, Samsung, Sonos, Swarovski, YouTube Music.


Role Summary 

This is an exciting time to join the Media Operations team as we seek to grow the number of packages we monetise across social media, our own sites, events, email and emerging platforms such as the Metaverse. The role will help drive our innovation in every area winning over clients with exciting ideas and media plans that deliver against client requirements. 


Duties, Responsibilities & Deliverables 

  • You will be the voice of digital media in many creative commercial meetings bringing together innovative ideas across social media platforms with realistic audience delivery numbers.
  • Responsible for improving overall campaign effectiveness and success
  • Work with the Media Ops Director on new packages to sell and supplier cost management.
  • Lead and develop paid client campaigns. Working across Google Ads, TikTok Ads, Facebook Business Manager & Snap Ads to achieve expected performance targets.
  • Build relationships with key media partners and technology vendors (e.g. Google / Facebook / TikTok) to deliver the best service and opportunities for our clients.
  • Lead the day to day contact with clients (calls and/or face-to-face) to ensure that campaign management is in line with client expectations, providing feedback and advice on how to achieve the best performance.
  • Manage a junior Media Ops team and build relationships with other departments including Organic Social, Editorial, Sales and Studio.
  • Execute tests, collect and analyse data, identify trends and insights to maximise media performance on clients behalf.
  • Continue to develop your knowledge in trends across social, paid media, display and email. Present learnings and continue to educate the wider team.
  • Produce end of campaign reports with insights that inspire clients to rebook.


Skills and development

  • Strong knowledge of paid media and proven skills in delivering successful campaigns for clients particularly in the luxury fashion space. 
  • Experience working in or with a Media Agency 
  • Experience presenting to clients and agencies 
  • A keen interest in emerging digital platforms 
  • Prior experience of ad ops and reporting 


These duties and responsibilities are indicative and not exhaustive but serve to give a realistic overview of the role and requirements. The company reserves the right to change this role description in response to the changing needs of the business.

At Dazed Media we promote a working environment in which diversity is recognised, valued and encouraged. We acknowledge the multicultural and diverse nature of the UK workforce and society in general. We are committed to principles of fairness and mutual respect. We particularly welcome applicants from those who are significantly underrepresented in our sector.

What we offer....

  • 20 days holiday each year as standard + bank holidays & 3 days over Christmas additional to this
  • Flexible working policy
  • Your birthday off
  • Extra days annual leave for each year of service - up to 5
  • Contributory pension scheme
  • Enhanced family leave benefits
  • Personal development scheme
  • Company discounts including gyms, popular retailers & hotels
  • Company paid subscription to Medicash - contributing and sometimes covering costs of health & wellbeing services
  • Cycle to work scheme
  • Ongoing social events throughout the year and frequent invites to external Dazed events
  • A newly refurbished office in an incredible location with exhibitions, bars and restaurants on site
  • 1 volunteer day each year 
  • Moving days for moving home
  • A chance to join our internal Diversity & Inclusion Committee to driveand be part of change within the business

Date Posted: 5th September 2022


Apply here!